Alden’s Organic vs Island Way · Bay Area shelf head-to-head
Alden’s Organic and Island Way, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineupAlden’s Organic sits further up the premium end
Alden’s Organic
Island Way
51
brand power
14
39
products
3
4
categories
1
6
subcategories
2
15
grocers
2
$10.31
avg price
$17.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden’s Organic▭ Island Way
Distribution · 30% of score63·8
I
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alden’s Organic
only Island Way
no top category Alden’s Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden’s Organic · Island Way