Alec's Ice Cream vs Double Rainbow · Bay Area shelf head-to-head
Alec's Ice Cream and Double Rainbow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alec's Ice Cream carries more Brand PowerAlec's Ice Cream is in more Bay Area grocersAlec's Ice Cream fields the deeper lineupAlec's Ice Cream sits further up the premium end
Alec's Ice Cream
Double Rainbow
42
brand power
30
23
products
17
2
categories
1
3
subcategories
1
14
grocers
8
66.9¢
price per fl oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alec's Ice Cream▭ Double Rainbow
Distribution · 30% of score58·33
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alec's Ice Cream
only Double Rainbow
no top category Alec's Ice Cream doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alec's Ice Cream · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alec's Ice Cream · Double Rainbow
