Alison's Organics vs Red Barn · Bay Area shelf head-to-head
Alison's Organics and Red Barn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Barn carries more Brand PowerRed Barn is in more Bay Area grocersRed Barn fields the deeper lineupRed Barn sits further up the premium end
Alison's Organics
Red Barn
9
brand power
20
2
products
12
1
categories
2
1
subcategories
4
1
grocers
3
$14.59
avg price
$11.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alison's Organics▭ Red Barn
Distribution · 30% of score4·13
A
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alison's Organics
no top category Red Barn doesn’t also play in.
only Red Barn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alison's Organics · 1
only Red Barn · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alison's Organics · Red Barn