Alive Mood + Mind vs Sunsip · Bay Area shelf head-to-head
Alive Mood + Mind and Sunsip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alive Mood + Mind carries more Brand PowerAlive Mood + Mind is in more Bay Area grocersSunsip sits further up the premium end
Alive Mood + Mind
Sunsip
29
brand power
12
5
products
4
3
categories
1
4
subcategories
1
11
grocers
5
28.3¢
price per fl oz
30.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alive Mood + Mind▭ Sunsip
Distribution · 30% of score46·21
A
S
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alive Mood + Mind
only Sunsip
no top category Alive Mood + Mind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alive Mood + Mind · Sunsip
