Alive Mood + Mind vs Wildwonder · Bay Area shelf head-to-head
Alive Mood + Mind and Wildwonder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwonder carries more Brand PowerWildwonder is in more Bay Area grocersWildwonder fields the deeper lineupAlive Mood + Mind sits further up the premium end
Alive Mood + Mind
Wildwonder
29
brand power
42
5
products
9
3
categories
2
4
subcategories
2
11
grocers
18
28.3¢
price per fl oz
34.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alive Mood + Mind▭ Wildwonder
Distribution · 30% of score46·75
A
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alive Mood + Mind
only Wildwonder
no top category Alive Mood + Mind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alive Mood + Mind · 2
only Wildwonder · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alive Mood + Mind · Wildwonder
