Allwello Organic vs R.w. Knudsen Family · Bay Area shelf head-to-head
Allwello Organic and R.w. Knudsen Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineup
Allwello Organic
R.w. Knudsen Family
10
brand power
59
3
products
46
1
categories
3
3
subcategories
15
1
grocers
20
$9.99
avg price
$9.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Allwello Organic▭ R.w. Knudsen Family
Distribution · 30% of score4·83
A
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Allwello Organic
no top category R.w. Knudsen Family doesn’t also play in.
only R.w. Knudsen Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Allwello Organic · 0
no exclusive doors — everywhere Allwello Organic is, R.w. Knudsen Family is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Allwello Organic · R.w. Knudsen Family