Alo vs George's · Bay Area shelf head-to-head
Alo and George's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alo carries more Brand PowerAlo is in more Bay Area grocersAlo fields the deeper lineup
Alo
George's
35
brand power
0
15
products
2
2
categories
1
7
subcategories
1
12
grocers
1
$3.28
avg price
$16.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alo▭ George's
Distribution · 30% of score50·4
G
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alo
only George's
no top category Alo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alo · George's