Alo vs Oh! Fresh · Bay Area shelf head-to-head
Alo and Oh! Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alo carries more Brand PowerAlo is in more Bay Area grocersAlo fields the deeper lineup
Alo
Oh! Fresh
35
brand power
0
15
products
2
2
categories
2
7
subcategories
2
12
grocers
1
$3.28
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alo▭ Oh! Fresh
Distribution · 30% of score50·4
O
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alo
no top category Oh! Fresh doesn’t also play in.
only Oh! Fresh
no top category Alo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alo · Oh! Fresh