Altoids vs Life Savers · Bay Area shelf head-to-head
Altoids and Life Savers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Life Savers is in more Bay Area grocersLife Savers fields the deeper lineupAltoids sits further up the premium end
Altoids
Life Savers
21
brand power
24
6
products
14
1
categories
1
1
subcategories
3
7
grocers
8
$2.72
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Altoids▭ Life Savers
Distribution · 30% of score29·33
A
L
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Altoids
no top category Life Savers doesn’t also play in.
only Life Savers
no top category Altoids doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Altoids · 2
only Life Savers · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Altoids · Life Savers
