Altoids vs Meltzer's · Bay Area shelf head-to-head
Altoids and Meltzer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Altoids carries more Brand PowerAltoids is in more Bay Area grocersMeltzer's sits further up the premium end
Altoids
Meltzer's
21
brand power
12
6
products
4
1
categories
1
7
grocers
1
$2.72
price per oz
$3.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Altoids▭ Meltzer's
Distribution · 30% of score29·4
A
M
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Altoids
no top category Meltzer's doesn’t also play in.
only Meltzer's
no top category Altoids doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Altoids · 7
only Meltzer's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Altoids · Meltzer's
