Amano vs Charles Chocolates · Bay Area shelf head-to-head
Amano and Charles Chocolates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Amano
Charles Chocolates
0
brand power
49
3
products
30
1
categories
2
1
subcategories
3
1
grocers
15
$8.79
avg price
$11.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amano▭ Charles Chocolates
Distribution · 30% of score4·63
A
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amano
no top category Charles Chocolates doesn’t also play in.
only Charles Chocolates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amano · 0
no exclusive doors — everywhere Amano is, Charles Chocolates is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amano · Charles Chocolates