Amazing Grass vs Ancient Nutrition · Bay Area shelf head-to-head
Amazing Grass and Ancient Nutrition, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ancient Nutrition carries more Brand PowerAncient Nutrition sits further up the premium end
Amazing Grass
Ancient Nutrition
30
brand power
38
11
products
13
1
categories
2
3
grocers
3
$4.40
price per oz
$5.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amazing Grass▭ Ancient Nutrition
Distribution · 30% of score13·13
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amazing Grass
no top category Ancient Nutrition doesn’t also play in.
only Ancient Nutrition
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Amazing Grass · 1
only Ancient Nutrition · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amazing Grass · Ancient Nutrition
