Ambrosia vs Kozy Shack · Bay Area shelf head-to-head
Ambrosia and Kozy Shack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ambrosia carries more Brand PowerKozy Shack is in more Bay Area grocersKozy Shack fields the deeper lineupAmbrosia sits further up the premium end
Ambrosia
Kozy Shack
43
brand power
28
4
products
9
2
categories
1
3
grocers
10
62.1¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ambrosia▭ Kozy Shack
Distribution · 30% of score13·42
A
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ambrosia
only Kozy Shack
no top category Ambrosia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ambrosia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ambrosia · Kozy Shack