American Bakery vs Honey Stinger · Bay Area shelf head-to-head
American Bakery and Honey Stinger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Stinger carries more Brand PowerHoney Stinger is in more Bay Area grocersHoney Stinger fields the deeper lineup
American Bakery
Honey Stinger
11
brand power
37
2
products
10
1
categories
2
1
grocers
8
$4.69
avg price
$5.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ American Bakery▭ Honey Stinger
Distribution · 30% of score4·33
A
H
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only American Bakery
no top category Honey Stinger doesn’t also play in.
only Honey Stinger
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only American Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: American Bakery · Honey Stinger
