Amos vs Swedish Fish · Bay Area shelf head-to-head
Amos and Swedish Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swedish Fish carries more Brand PowerSwedish Fish is in more Bay Area grocersSwedish Fish fields the deeper lineup
Amos
Swedish Fish
10
brand power
19
3
products
8
1
categories
1
1
subcategories
2
3
grocers
6
58.3¢
price per oz
45.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amos▭ Swedish Fish
Distribution · 30% of score13·25
A
S
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amos
no top category Swedish Fish doesn’t also play in.
only Swedish Fish
no top category Amos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amos · 1
only Swedish Fish · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amos · Swedish Fish