Amos vs Sweetarts · Bay Area shelf head-to-head
Amos and Sweetarts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetarts carries more Brand PowerSweetarts is in more Bay Area grocersSweetarts fields the deeper lineupSweetarts sits further up the premium end
Amos
Sweetarts
10
brand power
23
3
products
10
1
categories
1
1
subcategories
5
3
grocers
5
58.3¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amos▭ Sweetarts
Distribution · 30% of score13·21
A
S
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amos
no top category Sweetarts doesn’t also play in.
only Sweetarts
no top category Amos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amos · 2
only Sweetarts · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amos · Sweetarts
