Ancient Harvest vs Truroots · Bay Area shelf head-to-head
Ancient Harvest and Truroots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ancient Harvest carries more Brand PowerAncient Harvest is in more Bay Area grocersAncient Harvest fields the deeper lineupTruroots sits further up the premium end
Ancient Harvest
Truroots
51
brand power
26
15
products
6
2
categories
2
7
subcategories
3
19
grocers
7
52.4¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ancient Harvest▭ Truroots
Distribution · 30% of score79·29
T
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ancient Harvest
only Truroots
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ancient Harvest · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ancient Harvest · Truroots
