Ancient Nutrition vs Amazing Grass · Bay Area shelf head-to-head
Ancient Nutrition and Amazing Grass, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ancient Nutrition carries more Brand PowerAncient Nutrition sits further up the premium end
Ancient Nutrition
Amazing Grass
38
brand power
30
13
products
11
2
categories
1
3
grocers
3
$5.73
price per oz
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ancient Nutrition▭ Amazing Grass
Distribution · 30% of score13·13
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ancient Nutrition
only Amazing Grass
no top category Ancient Nutrition doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ancient Nutrition · 1
only Amazing Grass · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ancient Nutrition · Amazing Grass
