Aneto vs Roli Roti · Bay Area shelf head-to-head
Aneto and Roli Roti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aneto carries more Brand PowerAneto is in more Bay Area grocersAneto fields the deeper lineupRoli Roti sits further up the premium end
Aneto
Roli Roti
41
brand power
27
7
products
3
3
categories
2
12
grocers
10
27.0¢
price per fl oz
43.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aneto▭ Roli Roti
Distribution · 30% of score50·42
R
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aneto
only Roli Roti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aneto · Roli Roti
