Angelo Pietro vs Kewpie · Bay Area shelf head-to-head
Angelo Pietro and Kewpie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angelo Pietro
no top category Kewpie doesn’t also play in.
only Kewpie
no top category Angelo Pietro doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Angelo Pietro is, Kewpie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Angelo Pietro · Kewpie
