Angie's Boomchickapop vs Bjorn Qorn · Bay Area shelf head-to-head
Angie's Boomchickapop and Bjorn Qorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angie's Boomchickapop carries more Brand PowerAngie's Boomchickapop is in more Bay Area grocersBjorn Qorn sits further up the premium end
Angie's Boomchickapop
Bjorn Qorn
35
brand power
25
8
products
9
1
categories
2
13
grocers
6
92.8¢
price per oz
$2.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Angie's Boomchickapop▭ Bjorn Qorn
Distribution · 30% of score54·25
B
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angie's Boomchickapop
no top category Bjorn Qorn doesn’t also play in.
only Bjorn Qorn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Angie's Boomchickapop · Bjorn Qorn
