Angostura vs Underberg · Bay Area shelf head-to-head
Angostura and Underberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angostura carries more Brand PowerAngostura is in more Bay Area grocersAngostura fields the deeper lineupAngostura sits further up the premium end
Angostura
Underberg
29
brand power
13
5
products
2
2
categories
1
11
grocers
3
$4.10
price per fl oz
$2.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Angostura▭ Underberg
Distribution · 30% of score46·13
A
U
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angostura
only Underberg
no top category Angostura doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Angostura · Underberg