Angry Orchard vs Flat Rock Cider Company · Bay Area shelf head-to-head
Angry Orchard and Flat Rock Cider Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Angry Orchard
no top category Flat Rock Cider Company doesn’t also play in.
only Flat Rock Cider Company
no top category Angry Orchard doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Angry Orchard · Flat Rock Cider Company
