Antidote vs Dick Taylor Craft Chocolate · Bay Area shelf head-to-head
Antidote and Dick Taylor Craft Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dick Taylor Craft Chocolate carries more Brand PowerDick Taylor Craft Chocolate is in more Bay Area grocers
Antidote
Dick Taylor Craft Chocolate
27
brand power
38
20
products
19
1
categories
4
2
subcategories
4
3
grocers
9
$6.28
price per oz
$5.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Antidote▭ Dick Taylor Craft Chocolate
Distribution · 30% of score13·38
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Antidote
no top category Dick Taylor Craft Chocolate doesn’t also play in.
only Dick Taylor Craft Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Antidote · 1
only Dick Taylor Craft Chocolate · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Antidote · Dick Taylor Craft Chocolate