Antonina's vs By The Way Bakery · Bay Area shelf head-to-head
Antonina's and By The Way Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
By The Way Bakery carries more Brand PowerBy The Way Bakery fields the deeper lineupBy The Way Bakery sits further up the premium end
Antonina's
By The Way Bakery
11
brand power
21
2
products
7
1
categories
2
1
subcategories
3
2
grocers
2
$1.42
price per oz
$2.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Antonina's▭ By The Way Bakery
Distribution · 30% of score8·8
A
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Antonina's
no top category By The Way Bakery doesn’t also play in.
only By The Way Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Antonina's · 1
only By The Way Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Antonina's · By The Way Bakery
