Aonic vs Owyn · Bay Area shelf head-to-head
Aonic and Owyn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Owyn carries more Brand PowerOwyn is in more Bay Area grocersOwyn fields the deeper lineupAonic sits further up the premium end
Aonic
Owyn
11
brand power
35
2
products
13
1
categories
2
2
grocers
10
$5.46
avg price
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aonic▭ Owyn
Distribution · 30% of score8·42
A
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aonic
no top category Owyn doesn’t also play in.
only Owyn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aonic · 0
no exclusive doors — everywhere Aonic is, Owyn is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aonic · Owyn
