Aonic vs Slate · Bay Area shelf head-to-head
Aonic and Slate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Slate carries more Brand PowerSlate is in more Bay Area grocersSlate fields the deeper lineupAonic sits further up the premium end
Aonic
Slate
11
brand power
45
2
products
17
1
categories
2
2
grocers
12
$5.46
avg price
$5.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aonic▭ Slate
Distribution · 30% of score8·50
A
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aonic
no top category Slate doesn’t also play in.
only Slate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aonic · 0
no exclusive doors — everywhere Aonic is, Slate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aonic · Slate
