Aplos vs Parch · Bay Area shelf head-to-head
Aplos and Parch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Parch carries more Brand PowerParch is in more Bay Area grocers
Aplos
Parch
18
brand power
23
6
products
6
1
categories
1
1
subcategories
2
3
grocers
5
$6.59
avg price
$9.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aplos▭ Parch
Distribution · 30% of score13·21
A
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aplos
no top category Parch doesn’t also play in.
only Parch
no top category Aplos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aplos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aplos · Parch
