Aquafina vs Loonen · Bay Area shelf head-to-head
Aquafina and Loonen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loonen carries more Brand PowerLoonen is in more Bay Area grocersLoonen sits further up the premium end
Aquafina
Loonen
11
brand power
25
3
products
2
1
categories
2
5
grocers
10
8.1¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aquafina▭ Loonen
Distribution · 30% of score21·42
A
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aquafina
no top category Loonen doesn’t also play in.
only Loonen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aquafina · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aquafina · Loonen