Arriba! vs Desert Pepper Trading Co. · Bay Area shelf head-to-head
Arriba! and Desert Pepper Trading Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Pepper Trading Co. carries more Brand PowerDesert Pepper Trading Co. is in more Bay Area grocersDesert Pepper Trading Co. fields the deeper lineupDesert Pepper Trading Co. sits further up the premium end
Arriba!
Desert Pepper Trading Co.
13
brand power
33
5
products
13
2
categories
2
2
subcategories
3
4
grocers
7
$7.25
avg price
$6.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arriba!▭ Desert Pepper Trading Co.
Distribution · 30% of score17·29
A
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arriba!
only Desert Pepper Trading Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arriba! · 1
only Desert Pepper Trading Co. · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arriba! · Desert Pepper Trading Co.