Asaro vs Minasso · Bay Area shelf head-to-head
Asaro and Minasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minasso carries more Brand PowerMinasso is in more Bay Area grocersMinasso fields the deeper lineupAsaro sits further up the premium end
Asaro
Minasso
18
brand power
35
4
products
8
2
categories
2
6
grocers
12
$2.03
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Asaro▭ Minasso
Distribution · 30% of score25·50
A
M
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Asaro
only Minasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Asaro · Minasso
