Asturi vs Dolcetto · Bay Area shelf head-to-head
Asturi and Dolcetto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dolcetto carries more Brand PowerAsturi is in more Bay Area grocersDolcetto fields the deeper lineupAsturi sits further up the premium end
Asturi
Dolcetto
25
brand power
37
6
products
19
1
categories
3
9
grocers
8
$1.39
price per oz
97.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Asturi▭ Dolcetto
Distribution · 30% of score38·33
A
D
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Asturi
no top category Dolcetto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Asturi · 2
only Dolcetto · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Asturi · Dolcetto
