Asturi vs Meliora · Bay Area shelf head-to-head
Asturi and Meliora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Asturi carries more Brand PowerAsturi is in more Bay Area grocersAsturi fields the deeper lineupAsturi sits further up the premium end
Asturi
Meliora
25
brand power
16
6
products
3
1
categories
2
9
grocers
5
$1.39
price per oz
62.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Asturi▭ Meliora
Distribution · 30% of score38·21
A
M
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Asturi
no top category Meliora doesn’t also play in.
only Meliora
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Asturi · Meliora