Athenos vs Mevgal · Bay Area shelf head-to-head
Athenos and Mevgal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athenos carries more Brand PowerAthenos is in more Bay Area grocersAthenos fields the deeper lineupMevgal sits further up the premium end
Athenos
Mevgal
25
brand power
14
8
products
4
1
categories
1
2
subcategories
1
10
grocers
5
$1.27
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athenos▭ Mevgal
Distribution · 30% of score42·21
A
M
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athenos
no top category Mevgal doesn’t also play in.
only Mevgal
no top category Athenos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athenos · Mevgal