AURORA vs Crispy Green · Bay Area shelf head-to-head
AURORA and Crispy Green, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crispy Green is in more Bay Area grocers
AURORA
Crispy Green
18
brand power
16
5
products
5
2
categories
2
5
subcategories
4
2
grocers
3
$15.55
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ AURORA▭ Crispy Green
Distribution · 30% of score8·13
A
C
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only AURORA
only Crispy Green
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only AURORA · 1
only Crispy Green · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: AURORA · Crispy Green