Ayurvedist vs Celestial Seasonings · Bay Area shelf head-to-head
Ayurvedist and Celestial Seasonings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celestial Seasonings carries more Brand PowerCelestial Seasonings is in more Bay Area grocersCelestial Seasonings fields the deeper lineupAyurvedist sits further up the premium end
Ayurvedist
Celestial Seasonings
25
brand power
48
14
products
41
1
categories
1
1
subcategories
5
3
grocers
15
$1.10
price per item
29.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ayurvedist▭ Celestial Seasonings
Distribution · 30% of score13·63
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ayurvedist
no top category Celestial Seasonings doesn’t also play in.
only Celestial Seasonings
no top category Ayurvedist doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ayurvedist · 1
only Celestial Seasonings · 13
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ayurvedist · Celestial Seasonings