Babe vs Wild Tonic · Bay Area shelf head-to-head
Babe and Wild Tonic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Tonic carries more Brand PowerWild Tonic is in more Bay Area grocersWild Tonic fields the deeper lineupWild Tonic sits further up the premium end
Babe
Wild Tonic
11
brand power
29
2
products
15
1
categories
2
2
grocers
7
25.6¢
price per fl oz
36.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babe▭ Wild Tonic
Distribution · 30% of score8·29
B
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babe
no top category Wild Tonic doesn’t also play in.
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babe · 0
no exclusive doors — everywhere Babe is, Wild Tonic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babe · Wild Tonic
