Baby Ruth vs Lindt Lindor · Bay Area shelf head-to-head
Baby Ruth and Lindt Lindor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baby Ruth
no top category Lindt Lindor doesn’t also play in.
only Lindt Lindor
no top category Baby Ruth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Baby Ruth is, Lindt Lindor is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baby Ruth · Lindt Lindor