Bahlsen vs Burton's · Bay Area shelf head-to-head
Bahlsen and Burton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen carries more Brand PowerBahlsen is in more Bay Area grocersBahlsen fields the deeper lineupBahlsen sits further up the premium end
Bahlsen
Burton's
33
brand power
10
12
products
2
2
categories
1
3
subcategories
1
10
grocers
3
$1.91
price per oz
65.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bahlsen▭ Burton's
Distribution · 30% of score42·13
B
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bahlsen
only Burton's
no top category Bahlsen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bahlsen · 7
only Burton's · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bahlsen · Burton's