Bai Cocofusions vs Mela · Bay Area shelf head-to-head
Bai Cocofusions and Mela, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mela is in more Bay Area grocersMela sits further up the premium end
Bai Cocofusions
Mela
16
brand power
16
3
products
3
2
categories
1
5
grocers
6
17.4¢
price per fl oz
26.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bai Cocofusions▭ Mela
Distribution · 30% of score21·25
B
M
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bai Cocofusions
only Mela
no top category Bai Cocofusions doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bai Cocofusions · 2
only Mela · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bai Cocofusions · Mela
