Bai vs Vitaminwater · Bay Area shelf head-to-head
Bai and Vitaminwater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vitaminwater carries more Brand PowerVitaminwater is in more Bay Area grocersVitaminwater fields the deeper lineup
Bai
Vitaminwater
29
brand power
53
11
products
25
2
categories
1
7
grocers
10
15.7¢
price per fl oz
16.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bai▭ Vitaminwater
Distribution · 30% of score29·42
B
V
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bai
only Vitaminwater
no top category Bai doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bai · 0
no exclusive doors — everywhere Bai is, Vitaminwater is too.
only Vitaminwater · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bai · Vitaminwater
