Baker's Source vs Flax4life · Bay Area shelf head-to-head
Baker's Source and Flax4life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life carries more Brand PowerFlax4life is in more Bay Area grocersFlax4life fields the deeper lineup
Baker's Source
Flax4life
0
brand power
42
3
products
13
1
categories
2
1
grocers
11
$3.29
avg price
$10.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baker's Source▭ Flax4life
Distribution · 30% of score4·46
B
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baker's Source
no top category Flax4life doesn’t also play in.
only Flax4life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baker's Source · 0
no exclusive doors — everywhere Baker's Source is, Flax4life is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baker's Source · Flax4life