B&m vs Bush's Best · Bay Area shelf head-to-head
B&m and Bush's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bush's Best carries more Brand PowerBush's Best is in more Bay Area grocersBush's Best fields the deeper lineupB&m sits further up the premium end
B&m
Bush's Best
11
brand power
49
3
products
25
2
categories
1
2
subcategories
4
5
grocers
13
20.9¢
price per oz
20.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ B&m▭ Bush's Best
Distribution · 30% of score21·54
B
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only B&m
only Bush's Best
no top category B&m doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only B&m · 0
no exclusive doors — everywhere B&m is, Bush's Best is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: B&m · Bush's Best
