B&m vs Van Camp’s · Bay Area shelf head-to-head
B&m and Van Camp’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Camp’s is in more Bay Area grocersB&m sits further up the premium end
B&m
Van Camp’s
11
brand power
13
3
products
4
2
categories
1
5
grocers
6
20.9¢
price per oz
17.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ B&m▭ Van Camp’s
Distribution · 30% of score21·25
B
V
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only B&m
only Van Camp’s
no top category B&m doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only B&m · 1
only Van Camp’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: B&m · Van Camp’s