Baratti & Milano vs Spree · Bay Area shelf head-to-head
Baratti & Milano and Spree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spree is in more Bay Area grocersBaratti & Milano sits further up the premium end
Baratti & Milano
Spree
15
brand power
12
3
products
3
2
categories
1
2
subcategories
3
1
grocers
4
$1.37
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baratti & Milano▭ Spree
Distribution · 30% of score4·17
B
S
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baratti & Milano
only Spree
no top category Baratti & Milano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Baratti & Milano · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baratti & Milano · Spree