Baratti & Milano vs Sweetarts · Bay Area shelf head-to-head
Baratti & Milano and Sweetarts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetarts carries more Brand PowerSweetarts is in more Bay Area grocersSweetarts fields the deeper lineupBaratti & Milano sits further up the premium end
Baratti & Milano
Sweetarts
15
brand power
23
3
products
10
2
categories
1
2
subcategories
5
1
grocers
5
$1.37
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baratti & Milano▭ Sweetarts
Distribution · 30% of score4·21
B
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baratti & Milano
only Sweetarts
no top category Baratti & Milano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Baratti & Milano · 1
only Sweetarts · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baratti & Milano · Sweetarts