Barbara's vs Caulipuffs · Bay Area shelf head-to-head
Barbara's and Caulipuffs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barbara's carries more Brand PowerBarbara's is in more Bay Area grocersBarbara's fields the deeper lineupCaulipuffs sits further up the premium end
Barbara's
Caulipuffs
34
brand power
14
9
products
3
2
categories
1
16
grocers
3
75.0¢
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Caulipuffs
Distribution · 30% of score67·13
B
C
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Caulipuffs
no top category Barbara's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Caulipuffs
