Barbara's vs Cheetos · Bay Area shelf head-to-head
Barbara's and Cheetos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheetos carries more Brand PowerBarbara's is in more Bay Area grocersCheetos fields the deeper lineup
Barbara's
Cheetos
34
brand power
45
9
products
37
2
categories
3
16
grocers
9
75.0¢
price per oz
82.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Cheetos
Distribution · 30% of score67·38
B
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Cheetos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Cheetos
