Barbara's vs Pirate's Booty · Bay Area shelf head-to-head
Barbara's and Pirate's Booty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pirate's Booty sits further up the premium end
Barbara's
Pirate's Booty
34
brand power
38
9
products
8
2
categories
2
16
grocers
16
75.0¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Pirate's Booty
Distribution · 30% of score67·67
B
P
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score53·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Pirate's Booty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Pirate's Booty
