Baris vs Diana’s · Bay Area shelf head-to-head
Baris and Diana’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Baris carries more Brand PowerDiana’s is in more Bay Area grocersDiana’s fields the deeper lineupBaris sits further up the premium end
Baris
Diana’s
24
brand power
17
5
products
10
3
categories
3
3
subcategories
6
5
grocers
6
$2.18
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baris▭ Diana’s
Distribution · 30% of score21·25
B
D
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baris
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baris · Diana’s
